These days, you can’t really go a week without hearing about new technology. But in the retail banking industry, the rate of change is staggering. And it’s a good thing, because meeting your goals around growing customer relationships, managing fraud risk and potential EMV fallbacks, and maximizing the profitability of your credit and debit card transactions system is not getting any easier.
At INETCO, we spend a lot of our time talking to financial institutions, and trying to understand their efficiency drains and frustrations when it comes to the Cards side of the business. It is our goal to identify and execute simple ways to help you make the most of busy schedules, limited resources and shrinking budgets.
And this is why we’ve decided to focus on data accessibility.
Credit and debit card transactions are one of the richest sources of customer analytics data in the banking and financial services field. But this data is commonly under-utilized when it comes to making strategic business decisions around:
- Customer behavior and trend analysis, whether that be from in store use, online use or ATMs
- Cards performance and cost control across all customer touchpoints
- Fraud management and risk analysis across all payments channels
On Wednesday, July 27th at 8am PDT, INETCO will be hosting a webinar as a part of our Banks Gone Digital series, titled “Card Analytics – A Webinar on How to Use ‘Em. This webinar will take a look at how banks, credit unions, electronic payments firms and credit card providers can establish a holistic approach to analyzing rich customer data, making strategic decisions about their Cards business and reducing the risk of undetected fraudulent behavior. Although we are focused on the Cards channel, these principals and approaches apply to all channels in a financial institution and constitute the building blocks of a successful Omni-channel Strategy.
If you have any of the following titles, or similar ones to these, I hope to see you on the 27th to discuss these topics:
- VP of Retail Banking Channels
- Card Business Managers / Channel Manager
- Card Operations
- Business or Data Analyst
- Risk or Security Manager
- Omnichannel Manager