Digital transformation demands a new approach to understanding customer behavior. Gone are the days of in-branch relationship banking. According to Accenture, 79% of consumers consider their banking relationship to be transactional. If you’re not grounding your digital transformation process with a solid base of customer transaction data, you run the risk of losing valuable business to those who are.
This guide presents a robust menu of data collection and data integration options that make customer transaction intelligence easily accessible for a wide range of teams and systems, including channel management, analytics, IT performance, cash management, or fraud management platforms. With fast and effective data collection and connectivity, operations teams and business leaders can utilize rich transaction data to make more informed decisions, and identify new ways to lower the cost to serve, improve customer engagement, and reduce the risk of fraud.
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