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Managing Omnichannel Banking Initiatives

This whitepaper is for channel managers and digital executives interested in exploring how omnichannel banking is evolving. It discusses why leading banks and credit unions are choosing to manage customer experience and banking operations infrastructure from a real-time, multi-channel perspective. The whitepaper also outlines some of the emerging performance management requirements that are inherent when it comes to implementing the building blocks of digital transformation, and managing greater IT infrastructure complexity, selling cross-channel services and personalizing the end customer experience.

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