Stacy has built a fun and successful career focused on navigating the ambiguity of early and growth stage companies and projects. She leverages over 20 years of hands-on experience in B2B marketing, communications and partner channel development to help innovative organizations drive sales growth, strengthen brand traction and emotionally connect to stakeholders, prospects and customers. Stacy is a compelling storyteller by nature, and strongly believes that understanding why people love your company and products is fundamental to building a likeable brand, resonating content and product-market fit.
As the Founder of Aluula Marketing, Stacy has worked with organizations such as the B.C. Centre for Innovation and Clean Energy (now NorthX), Google, and Firstline to implement marketing and communications techniques that drive innovation like the planet depends on it. Because it does. She offers a full range of services, specializing in new market strategy, integrated marketing, storytelling, content creation, sales and channel enablement.
Before starting Aluula, Stacy was the Head of Marketing at the Digital Supercluster, a not-for-profit organization that fast-tracks the advancement of Canadian digital technologies to keep Canadians healthy, address climate change and drive economic productivity. While at Digital, she led the marketing and re-branding strategy that supported the 2022 funding renewal from the Government of Canada. She also drove collaborative engagement across 1100+ member organizations, creating a cohesive event and digital content strategy that involved profiling innovation success stories arising from its $350M investment portfolio.
As the VP of Marketing at JUDI.AI, and prior to that INETCO, Stacy successfully secured Marketing a seat at the C-suite table. She ran the companies’ B2B marketing strategies, primarily focused on driving revenue growth through global market expansion, product launches, sales and partner channel enablement, and demand generation. These roles required proficiency across several marketing tasks, including product messaging, branding and identity, virtual and in-person event planning, website and digital marketing, content strategy and creation, social media and lead generation campaigns that increased conversation, connection and conversion.