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In our last blog on customer analytics, we highlighted three things you need to do customer analytics well. This blog discusses the first requirement – A readily accessible and complete source of customer interaction data.
In retail banking, understanding customer behavior can help you tailor product and service offerings to encourage loyalty, increase revenue, decrease risk, and align service costs appropriately.
We have been working with BECU for almost two and a half years, first rolling out the INETCO Insight real-time transaction monitoring software, and most recently, the INETCO Analytics customer analytics application.
BECU has been named a finalist in the Innovation in Internal Process Improvement category at the 2015 BAI-Infosys Finacle Global Banking Innovation Awards
Spend less time worrying about your banking channels and more time enjoying the sunshine with INETCO Insight and INETCO Analytics. See what INETCO was up to last quarter in this sunny edition of the INETCO Insider newsletter