Carlos Larrañaga is an accomplished sales and business development leader with decades of experience spanning payments, fintech and enterprise technology markets in Europe and Latin America. In his role as Regional Sales Manager at INETCO, Carlos drives strategic growth and adoption of INETCO’s real-time, AI-driven payment fraud prevention solutions across diverse financial and enterprise environments.
Carlos began his career at BBVA, serving in a range of senior operational and strategic roles where he led cross-functional teams and helped design and implement corporate operational models across Latin American markets. He also contributed to industry-level initiatives such as the Cash Working Group at the European Payments Council and served as Chairman of the SDA Technical Committee at Iberpay, demonstrating his deep engagement with payments standards and ecosystem evolution.
Since joining INETCO in 2016, Carlos has been instrumental in building regional sales strategies, forging strong client partnerships and articulating the business value of advanced payment fraud prevention solutions to executive leaders.
Carlos attended the Universitat Politècnica de València and holds formal education from Stanford University where he pursued studies in Organization and Structures with a focus on business and administration.