For financial institutions, there may be no more valuable information than real-time transaction data. And that may be why a company like INETCO, which has been in more than one technology rodeo since its founding in 1984, has developed technology to put real-time transaction data right where bank CMOs want and need it.
“Often this kind of software is very general,” INETCO Vice President of Product Marketing Marc Borbas explained to me in a conversation during FinovateSpring 2015 in San Jose. “We flipped that on its head. ‘You’re a channel manager,’ we asked. ‘How do we provide you with the things you need to do well?’”