Mining Your ATM Data: Extracting the Maximum ROI

goldAs an ATM channel manager, you know that your transaction data is a goldmine. With the right monitoring and analytics tools you can access actionable business intelligence such as individual ATM cash levels and locations where you should invest in more machines. You gain operational intelligence—the ability to quickly troubleshoot performance issues and efficiently direct resources to resolve problems before they have a chance to hurt customer experience and bottom-line revenues.

Though knowing about an ATM data goldmine is only the first step. Now you need to build your business case to free up budget, and choose the right “mining” tools to manage critical consumer interactions within your ATM and other self-service banking channels. Learn more in this article from Bank Innovation.