“One bite at a time.”
Earlier this year, the BECU worked with INETCO Systems Ltd. to address some of the big data issues that most FIs face today:
- Favored customer touch points are increasingly becoming technology-based, which makes it tougher to establish a personal relationship;
- Interactions are spread among more channels, making it harder to gain an accurate profile of the customer; and
- Manually extracting, parsing and cleaning data from this growing variety of sources makes a timely response to customer service issues much more difficult.
A webinar on Tuesday, June 9, “Advice from the Trenches — BECU’s Approach to ATM Customer Analytics,” will take a close look at the outcome of the BECU-INETCO collaboration.