Shrinking the Elephant: How BECU made ATM Big Data Manageable

How do you eat an elephant?”atmelephant-on-a-spoon-tinted-bkgrnd-640.jpg__640x360_q85_crop

“One bite at a time.

Earlier this year, the BECU worked with INETCO Systems Ltd. to address some of the big data issues that most FIs face today:

  • Favored customer touch points are increasingly becoming technology-based, which makes it tougher to establish a personal relationship;
  • Interactions are spread among more channels, making it harder to gain an accurate profile of the customer; and
  • Manually extracting, parsing and cleaning data from this growing variety of sources makes a timely response to customer service issues much more difficult.

A webinar on Tuesday, June 9, “Advice from the Trenches — BECU’s Approach to ATM Customer Analytics,” will take a close look at the outcome of the BECU-INETCO collaboration.

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