All across Africa, we’re seeing the rapid expansion and adoption of new banking services and channels. In 2014, mobile banking applications will continue to be the fastest growing consumer access point for financial services in Africa and worldwide.
We also expect to see a proliferation of physical ATMs across Africa, as well as more value added services offered through them; services like lotto ticketing, mobile top-up and bill payment. With more mobile device and ATM availability, we foresee greater interconnectivity between the two—both in terms of traditional service delivery as well as the delivery of targeted marketing offers based on a customer’s financial profile…
Brad Zaytsoff, Director of Marketing for INETCO, shares more of his predictions for 2014 and what lies ahead for banking transaction performance in Africa here.