INETCO Analytics® software for understanding card usage, channel performance and customer behavior
What is INETCO Analytics?
The INETCO Analytics® on-demand banking and customer analytics platform provides game-changing knowledge of where, when and how customers interact with your retail bank or financial institution.
Whether you are tracking card performance across all banking channels, detecting transaction anomalies, or trying to gain a deeper understanding of customer behavior and channel profitability, it is time to make data access the focus of your analytics strategy.
With on-demand access to continuously streamed transaction data and business insights, you can now make timely decisions that will have a positive impact on profitability and the end customer experience – across all self-service banking channels, payment processing and card service provider environments.
Understand customer engagement across all banking channels
- Visualize every consumer interaction across all banking channels
- Spot top customers and acquisition opportunities
- Run predictive modeling and algorithms for faster, better decisions
Improve profitability through data-driven business strategies
- Understand placement and profitability of all self-service devices
- Customize views for operations, channel and fraud teams
- Focus on data that is important to you
Combine data-driven intelligence with timely actions and reporting
- Speed up reporting across all banking channels
- Continuously refresh customer transaction data
- Blend and ingest multiple types of data
INETCO Analytics Key Features
Highly optimized solution architecture to overcome data accessibility issues
Gain optimal performance and accessibility when it comes to querying, aggregating and structuring all the data that you need for interactive analytics and business insights, rather than being dependent on IT teams to provide the data, or limited to sampling or collecting data over a shorter time frame
Library of “out-of-the-box” dashboards and reports
Leverage deep, channel-specific knowledge to visually identify new ways to acquire customers, deliver more value to existing ones, and enhance profitability through faster reporting, better device placement and targeted service offerings
(Note: INETCO’s experienced team of professional services is also available to help build out customized dashboards and reports)
On-demand reporting and ad hoc query capabilities
Overcome data latency issues and make faster, time sensitive decisions using real-time, data-driven applications and streaming technologies
Built-in data lineage algorithms
Use cleansing algorithms to ensure data lineage is well defined, controlled and maintained to greatly reduce the need to regularly clean, maintain and monitor the evolution of your data
Robust data subscription engine for complete access to all your data and analytics engines
Easily ingest and blend various data sources across all banking channels and platforms, such as population density, competitive intelligence, BIN lists, device information, demographic information and rich transaction data streamed from INETCO Insight
Vertical-specific analytics engine
Apply simple to complex, industry-specific algorithms and predictive modelling to quickly understand patterns, trends and predictions such as queue lengths, cash flow forecasting by self-service device and customer interactions by session
Highly scalable, cost effective data storage
Manage one integrated, master data set within a Cloudera Hadoop scalable data cluster and reduce the cost of storage by a factor of 100; benefit from the scalability, flexibility, speed and fault tolerance inherent in the Hadoop architecture; take advantage of the growing open-source community that is continuously improving the Hadoop ecosystem
Leading edge visualization
Create easy, organization-wide access to your data in a cost-effective way through a visualization server such as Tableau; optimize queries and visualize data trends and patterns within a single click
How does INETCO Analytics work?
Make time sensitive decisions using real-time, data-driven applications and streaming technologies
The INETCO Analytics platform is an easy way for retail banks, payment processors and card service providers to collect a wealth of customer data – ready to be viewed and analyzed any time you need it.
Transaction data is continuously captured and streamed from the INETCO Insight® passive network monitoring platform into the INETCO Analytics engine and data manager using a secure data feed. Data is run through a PCI-compliant security model to eliminate sensitive information, and tokenize individual card numbers. This on-demand data is then ready to be viewed and used to build out a variety of business lenses into operational performance, channel profitability and the end customer experience, such as:
- Understanding consumer behavior and tracking card performance across all banking channels (POS, ATM, Branch, Online and Mobile)
- Detecting fraudulent card usage trends and EMV fallback issues
- Forming product, service and customer engagement strategies
- Speeding up reporting cycles
- Analyzing where revenues are coming from
Access all your data and analytics engines across all banking channels and platforms
Data is ingested on a daily or hourly basis within INETCO Analytics, transforming it into an appropriate form for things such as ATM analytics and modelling (e.g. queuing, transaction sequence, cash balances), omni-channel and digital banking analysis, and card analytics. You can also ingest complementary third party data sources such as BIN lists, self-service device configuration data, competitor location information and population demographics for more enriched data visualization and decision making.
Visualize and quickly analyze large amounts of transaction data with Cloudera Hadoop data storage
Data ingested by the INETCO Analytics application is warehoused within a Cloudera Hadoop data cluster which allows for the distributed processing of large data sets across clusters of computers using simple programming models. This gives you the ability to dynamically scale up from single servers to thousands of machines to meet response time and data volume targets – without costly, additional licensing required.
Explore any dimension of consumer behavior with robust visualization dashboards
This data, along with any complementary third party data you wish to store, can be extracted from Hadoop using friendly visualization dashboards such as Tableau, or simple SQL queries.